Patient Experience videos on our new YouTube channel

We’ve uploaded the first of a series of patient experience videos to our YouTube channel. We wanted to create a cohesive and distinctive series that captured intimacy in the conversations and allowed viewers to see personality even on very small screens such as mobile phones. And do it all within a very tight budget.

The contemporary style fits with the theme of leading edge science whilst the simplicity meant we could be very systematic and cost efficient in production. Above all, we needed to distinguish from other patient experience videos and generally raise the bar in this field without spending too much money. The various profile and close up shots allowed us to cut away from visual issues when we needed to without the use of fill shots or interviewer shots.

We used HD DSLR equipment which allowed us to get in close without being too intimidating. This allowed the subjects to open up emotionally, because once they got in their flow they soon ignored the camera.

The videos were created for Nottingham’s NIHR Biomedical Research Units and were commissioned by Nottingham University Hospitals Research & Innovation.