Category Archives: Communication Planning

A Five Step Process to Create a Successful Clinical Trials Marketing Strategy

By Paul Syrysko | Published: November 10, 2010
gloves

Any communication effort needs to follow a strategy. And, like any strategy, performance needs to be measurable. Clinical trials recruitment has very strict constraints and at first sight seems a tough nut to crack. However, for a seasoned marketing professional, these restrictions are no different than the myriad constraints you have in solving any marketing [...]

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5 simple steps to generate an innovative communication plan

By Paul Syrysko | Published: January 25, 2010
tin_can_phone

It doesn’t matter if you’re promoting fizzy drinks to a mass market of millions or getting awareness amongst a few hundred people for a new medical service. Establishing a communications plan is a process and requires strategic thought. The big mistake is to start with an executional idea and try and make everything else retro-fit. [...]

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  • Welcome to Propheris Limited

    We are communications technology and marketing experts focused on the health sector.

    Our deep knowledge of digital and traditional channels enables us to craft your interfaces, information and messages efficiently and effectively, whether for use within your organisation or out to your customers and external stakeholders.

    We engage people with video, with websites and with database interfaces. And wherever appropriate, we link them all together to make the sum work more effectively than the parts.