Category Archives: Marketing & Communications

Five rules for explaining complex ideas

By Paul Syrysko | Published: May 4, 2012

Explaining a complicated concept is an art form. It’s easy enough when you’re faced with like minded peers but when you go beyond that cosy world, things can quickly go awry. There are five basic rules you need to follow. Use these and you’ll usually communicate your intricate idea easily: assume no prior knowledge don’t [...]

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Analysing web content semantics with AlchemyAPI: Part One – The Semantic Web

By Paul Syrysko | Published: December 1, 2010
A visual representation of the world wide web. Image: the Opte project

How do you methodically analyse the context of hundreds of web pages? It’s an issue of semantics. Tasked with looking at how a bunch of organisations are portraying themselves to their stakeholders, we soon moved to clever machine analysis thanks to semantic tools that are slowly appearing. The semantic web (sometimes called Web 3.0) is [...]

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Google font API makes embedded web fonts easy, were it not for a bug

By Paul Syrysko | Published: November 12, 2010
Website for NUH Trust. Framework allows staff to load and edit content easily.

We’ve just been updating the design of one of our client’s sites and, as ever, fonts are a focus. Earlier this year, Google released a set of beautiful typefaces for use in web environments. It’s a simple matter of calling the font library from Google via a stylesheet header. Unless your choice includes Droid Bold. [...]

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The origins of cat herding, from television ads through Warren Bennis to Poul Anderson

By Paul Syrysko | Published: October 15, 2010
herding-cats

The phrase herding cats comes from a tv ad for an IT company and if few people know that, even fewer know that the term was lifted from a rather obscure management self-help book. Herding cats is now a ubiquitous phrase that has come into management-speak to describe tasks that are tricky because things are [...]

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Print large pdfs over multiple pages easily in Linux with pdfposter

By Paul Syrysko | Published: March 25, 2010
pdfposter-eng-drawing

Engineering and architectural drawings come in colossal sizes and most design offices have large plotters or roll printers to let them push out paper copies with ease. We have a printer that will take A3 rolls but since use is fairly sparse, I needed a way to expand a strangely sized pdf across multiple A3 [...]

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  • Welcome to Propheris Limited

    We are a communications technology company focused on the health sector.

    Our deep knowledge of digital channels enable us to craft interfaces and traffic information efficiently and effectively.

    We engage people with with database interfaces, making the sum work more effectively than the parts.